A The Midwest supermarket chain announced a new event this week to help show its commitment to advancing minority and women-owned businesses at the home of the Kansas City Chiefs.

The Hy-Vee OpportUNITY Inclusive Business Summit is scheduled for Sept. 27 at GEHA Field at Arrowhead Stadium, courtesy of the Chiefs, and is expected to feature an exhibit offering resources for small businesses, educational presentations and panel discussions.

A pitch competition for minority and women-owned businesses is also planned with local entrepreneurs invited to apply for the chance to showcase their products or services at the summit. Selected contestants will pitch in front of a panel of judges for the chance to win a grand prize of $30,000 as an investment for future projects.

Categories for the Pitch Contest include: economically viable and/or already tested products or services: food and beverages; product innovation and technology; and health, wellness and beauty.

Click on here to submit an application. The deadline is 11:59 p.m. on September 1.

A panel of judges will select a winner to win $30,000. Additionally, one first place winner will be selected from each pitch category (three in total) to win $5,000 each. Additional cash investments will be awarded and selected finalists may be invited to participate in a panel discussion regarding their product or service after the summit.

“Hy-Vee remains committed to inclusiveness by expanding and enhancing product and service offerings that meet diverse needs, lifestyles and backgrounds,” the company said in a press release. “The summit gives local minority and women-owned businesses the opportunity to grow and thrive, while providing Hy-Vee customers with meaningful solutions to make their lives easier, healthier and happier.”

The majority of the summit (speakers and panel discussions) will be held at GEHA Field’s Tower Club East, in addition to other nearby venues. The pitch competition is scheduled for Tower Club West.

Community groups and organizations, area businesses and other professionals interested in supporting or networking with small business owners are welcome to attend the summit at no cost.

Hy Vee is an employee-owned company that operates more than 285 retail stores in eight Midwestern states with sales of more than $12 billion annually.